About Us

About us

What is Aatxe

Aatxe, a mythical creature from Spanish folklore, embodies dual aspects of protection and punishment.
Like its namesake, Aatxe Analytics is dedicated to safeguarding and guiding our clients through the complexities of software licensing and cloud migrations. As an independent consulting firm, we specialize in navigating software license audits and optimizing operations to mitigate risks and enhance efficiency.

Founded by industry veterans with extensive backgrounds at Oracle, Microsoft, IBM, KPMG etc Aatxe Analytics leverages over 35 years of combined experience in software licensing. Our team offers unparalleled legal and technical expertise, providing strategic guidance and informed negotiation strategies to optimize software asset management for businesses across India and the Gulf region.

At Aatxe Analytics, we prioritize outcomes, conducting meticulous due diligence and employing strategic negotiations tailored to achieve optimal results for our clients. Our founders are directly involved in every engagement, ensuring a meticulous standard of quality and attention to detail throughout the process. We are committed to addressing the critical challenges faced by software customers, empowering them with knowledge and proactive solutions to navigate licensing complexities effectively.

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Mission

At Aatxe, we help businesses discover, manage, and optimize their hardware and software assets. With years of hands-on experience, we dig deep to uncover real usage, reduce unnecessary costs, and ensure compliance. We are 100% independent—never tied to vendors and never sharing your data. Our goal is simple: deliver clear, honest advice that helps you make smarter decisions and save money.

Vision

Our vision is to make IT asset management simple, transparent, and cost-effective for every business. We want to be the go-to partner for companies that need real insights into their software and hardware assets—without vendor bias, hidden costs, or complex jargon. By focusing on transparency, independence, and deep expertise, we help businesses take control of their IT landscape and unlock true value.

At Aatxe Analytics, we bring together legal expertise and deep technical knowledge in Software Asset Management (SAM). Our team understands the complexities of software licensing, compliance audits, and vendor negotiations across leading providers like Oracle, Microsoft, and IBM. With a refined methodology, we deliver accurate and timely insights that help organizations stay compliant, reduce IT costs, and negotiate better contracts.

Fiercely Independent: We are not aligned with any software vendor, reseller, or tool provider. Our independence means every recommendation is in your best interest, not influenced by hidden agendas.
Reports That Drive Action: Unlike many dashboards that look good only on PowerPoint, our reports are detailed, evidence-based, and actionable. They hold up in real negotiations, compliance audits, and boardroom discussions.
Hands-On Engagement: We don’t just deliver documents and walk away. The founders are actively involved in every engagement, from preparing audit defense packs to sitting at the table during vendor negotiations.
Proven Track Record: Decades of SAM and ITAM experience, with over 300 successful client engagements where we’ve reduced costs, defended audits, and optimized software portfolios.
Tailored Strategies: Every organization is different. We design custom SAM roadmaps that align with your contracts, risks, and business priorities, ensuring outcomes that matter.
Sustainable Value: We focus on year-on-year savings and compliance, not one-time fixes—earning us long-standing partnerships with customers who re-engage with us continuously.